How I Redesigned a Golf Cart Site
and Grew Traffic 3,620%
Guild Golf Carts had the products. Their website just wasn't selling them. I rebuilt the design from scratch and layered in local SEO — the site went from 287 to 8,776 monthly organic clicks.
3,620%
Traffic Growth
1,819
Total Leads
8.27%
Paid Conversion
18 mo
Duration
The Redesign
The old site looked like it was built in 2015 and never touched again. Cluttered, confusing, and impossible to use on a phone. Here's what it became.
What Was Wrong
Good products, bad website. The site wasn't bad because it was ugly — it was bad because it didn't help anyone buy anything. Nobody could find it on Google, and when they did, they left.
The Design
Outdated look, too much clutter, bad on mobile, and branding that changed from page to page. People didn't know where to click.
The SEO
No local pages, no strategy for Portland searches, thin product descriptions, and Google couldn't crawl half the site properly.
The Goal
Get more leads, make the site actually convert, and become the first name people think of for golf carts in the Pacific Northwest.
Design + SEO
These aren't two separate things. Good design helps SEO. Good SEO informs design. Here's what that looked like.
Design & UX
- Full redesign — cleaner layout, better photography, consistent branding
- Mobile-first — most buyers browse on their phones, so I started there
- Simplified the nav from 12 items down to 5 clear paths
- Built a product card system so every listing looks consistent
- Added trust signals everywhere — reviews, warranty info, secure checkout
SEO & Content
- Built location pages for Portland and nearby cities
- Rewrote product pages with real descriptions people actually search for
- Fixed the technical stuff — speed, schema markup, crawlability
- Ran paid ads with landing pages built to convert — hit 8.27%
- Set up analytics so we could see exactly where leads came from
Visual Language
Color Palette
Deep Navy
Primary / Trust
Forest Green
Accent / Growth
Clean White
Background / Clarity
Charcoal
Text / Contrast
Typography
Aa
Inter — Bold
Headlines & CTAs
Aa
Inter — Semibold
Subheadings & Labels
Aa
Inter — Regular
Body text & Descriptions
Components
Primary Button
Product Card
Navigation
What Happened
The numbers speak for themselves. Traffic went up. Leads went up. Conversions went up.
8,776
Monthly Organic Clicks
Up from 287
2.8%
Organic CTR
Up from 1%
1,819
Total Leads Generated
110% increase
400+
Avg Leads/Month
Consistent growth
Lead Generation Growth
Jan 2024 — Jun 2025
Channel Breakdown
Conversion Rates
Highest-performing channel
63.2% of total conversions
74,809 total sessions
What I Learned
Design and SEO aren't separate jobs
A beautiful site nobody finds is useless. An ugly site that ranks doesn't convert. You need both, and they need to inform each other.
Small fixes move the needle
Every broken link, every confusing button, every dead end — they all cost money. Fix them and the numbers follow.
Data beats opinions
Heatmaps and session recordings showed exactly where people gave up. No guessing — just fix what's broken.
How I Think About This Work
Be honest with people
Clear pricing, real product photos, easy contact options. People spending $5K+ on a golf cart want to feel like they know what they're getting.
Mobile isn't optional
Most of their buyers start on a phone. If it doesn't work on a 6-inch screen, it doesn't work.
Systems save time
Reusable components meant I could build new pages in hours, not days. Everything stayed consistent without manual effort.