Himanshu Raikwar
Lead digital designer — SaaS & AI product UX
I am a Lead Digital Designer with 5+ years building SaaS and AI products across onboarding, pricing, and dashboards. Improved bounce rate by 40%, CTR by 25%, and delivery speed by 20% through data-driven UX and scalable design systems.
Work
Case studies
Onboarding AiSensy — onboarding & trials Redesign work across onboarding, guided trials, pricing, and dashboards for a global SaaS used in 150K+ businesses and 60+ countries — activation, less friction, clearer hierarchy, and pricing tuned for trial-to-paid. View case study →
Conversion Guild Golf Carts — storefront Straightforward storefront work—mostly making paths obvious on a phone and stopping people from abandoning the cart at the last second. View live site →
Conversion Guild Golf Carts — storefront Straightforward storefront work—mostly making paths obvious on a phone and stopping people from abandoning the cart at the last second. View live site →
Background
Experience
Mar 2021 — Present · California, United States
Lead Digital Designer
SEO Content AI
- Designed and launched a full-stack AI SaaS platform generating $100K+ ARR.
- Built onboarding, dashboard, pricing, and content automation flows.
- Reduced bounce rate by 40% and improved CTR by 25% through UX restructuring.
- Designed 300+ pages including dashboards, checkout flows, blogs, and landing pages.
- Developed scalable design systems reducing design-to-dev delivery time by 20%.
- Integrated analytics tools (Clarity, PostHog) to drive data-backed UX decisions.
May 2021 — Contract · Los Angeles, United States
UI/UX Designer
White Label Resell
- Led end-to-end design operations for B2B SEO and lead-generation websites across real estate, construction, and local service industries.
- Designed 30+ high-converting sales and investor presentations for lead acquisition and client onboarding.
- Delivered custom websites for brands including Guild Golf Carts, Wooden Wood Works, Texas Backyard Structures, and others — conversion, SEO structure, and mobile-first UX.
- Built scalable layout systems and reusable components to accelerate deployment across multiple client projects.
- Mentored and trained new designers and interns; internal workflows, quality standards, and Figma best practices.
2023 · $150K+ contract · 9-week delivery
Co-led enterprise AI UX
Intel — AI Enterprise Platform
- Co-led end-to-end UX design for a $150K+ enterprise AI platform, delivered in 9 weeks.
- Designed 60+ high-fidelity screens across onboarding, workflow configuration, dashboards, and admin controls.
- Architected the user journey: data ingestion → processing → insight visualization → export workflows.
- Built a scalable design system (40+ reusable components) for engineering handoff and rapid iteration.
- Translated complex AI and data-engineering processes into intuitive enterprise UX for multi-stakeholder users.
Case study · 150K+ businesses · 60+ countries
SaaS growth UX
AiSensy
- Led UX redesign initiatives across onboarding, guided trials, pricing, and dashboard experiences for a global SaaS platform.
- Rebuilt activation flow to improve feature adoption and reduce friction.
- Simplified dashboard hierarchy for faster task completion at scale.
- Optimized pricing structure to support trial-to-paid conversion.