Himanshu Raikwar
Designing SaaS & AI products that people actually use
I design product experiences for SaaS and AI tools — mostly around onboarding, dashboards, and conversion flows. Over the last few years, I’ve worked on products where the goal wasn’t just to make things look better, but to make them easier to understand and harder to drop off from. I care a lot about clarity. If a user has to think too much, something’s wrong.
Currently based in India. Open to remote work.
Selected work
A few deep dives
Onboarding AiSensy — fixing the first experience The first few minutes were confusing.
Onboarding moved too fast, checkout felt disconnected, and it wasn’t clear what you’re actually getting. I simplified the flow — made it slower, clearer, and easier to follow from signup to first use. View case study →
E-commerce Guild Golf Carts — making buying simpler Buying a golf cart online is not a quick decision.
The goal here was to reduce hesitation — clearer product details, fewer dead ends, and a checkout that feels safe. Mostly small changes, but they make the whole flow feel more reliable. View live site →
E-commerce Guild Golf Carts — making buying simpler Buying a golf cart online is not a quick decision.
The goal here was to reduce hesitation — clearer product details, fewer dead ends, and a checkout that feels safe. Mostly small changes, but they make the whole flow feel more reliable. View live site →
Background
Experience
Mar 2021 — Present · California, United States
Lead Digital Designer
SEO Content AI
- Worked across the entire product — onboarding, dashboards, pricing, and marketing pages.
- Focused on making flows simpler and easier to follow, especially for new users.
- Used analytics tools like Clarity and PostHog to understand where users drop off and why.
- Built reusable components and layouts to speed up design and development.
May 2021 — Contract · Los Angeles, United States
UI/UX Designer
White Label Resell
- Designed websites for different industries like real estate, construction, and local services.
- Focused heavily on conversion — making sure users understand what to do next.
- Worked on multiple projects at once, building systems to move faster without starting from scratch each time.
- Also helped onboard and guide new designers into the workflow.
2023 · $150K+ contract · 9-week delivery
Co-led enterprise AI UX
Intel — AI Enterprise Platform
- Worked on a complex AI platform with multiple workflows and user roles.
- Helped structure the product so it feels more step-by-step instead of overwhelming.
- Created reusable components to keep the system consistent across screens.
Design challenge · Case study
Product Designer (take-home)
AiSensy
- Analyzed the onboarding and checkout experience from a user’s perspective.
- Identified friction points like unclear steps, interruptions, and confusing pricing.
- Redesigned the flow to feel more guided and predictable.