Lead Digital Designer, Building SaaS tools and Brand Experiences
I design for AI & SaaS companies — turning screenshots into layouts, simplifying complex dashboards, and crafting conversion-focused websites that scale.
Onboarding & Trial Optimization
Led end-to-end UX redesign across onboarding, guided trials, pricing, and dashboard systems for a WhatsApp-focused SaaS platform.
- Scope
- Onboarding flow restructuring & activation improvements
- Guided trial experience (value-first, not time-pressure)
- Pricing clarity & plan comparison optimization
- Dashboard simplification for multi-feature workflows
E-Commerce Website
Redesigned the customer experience for a high-intent e-commerce website focused on electric golf carts and custom builds.
- Scope
- Information architecture restructuring
- Mobile-first product browsing experience
- Multi-step workflow architecture
- 40+ component scalable design system
AI SEO Content SaaS Platform
Led product UX across onboarding, guided trials, pricing, and dashboard systems for a full-stack AI SaaS product.
- Scope
- 300+ product pages and screens
- Content automation workflows
- Checkout & pricing restructuring
- Analytics-integrated UX decisions
EdTech Platform | Conversion Optimization
Redesigned the term submission and onboarding flow for an educational web platform.
- Scope
- Submission flow simplification
- Landing page clarity improvements
- CTA hierarchy restructuring
- Friction reduction in early user journey
Designer focused on building scalable SaaS systems.
Designing scalable SaaS and AI systems across onboarding, pricing, dashboards, and enterprise workflows — with a focus on structure, clarity, and measurable outcomes.
- Experience
- 5+ years in SaaS & AI product environments
- Designed 300+ product screens across onboarding & dashboards
- Integrated analytics-first UX (Clarity, PostHog, GA4)
- Enterprise & Impact
- $150K enterprise AI system delivered in 9 weeks (Intel exposure)
- Scaled AI SaaS platform past $100K+ ARR
- Reduced bounce rate by 40% and improved CTR by 25%
- Writing read by 5,000+ designers monthly On Medium
